Saturday, 27 August 2011

School starts.

So after 13+ years working in advertising as an Art Director and at the end as a Creative director I believed it was time for a change, seemed to me that I'm not as passionate about advertising as I was at the beginning of my career. I still have my own little 3 people agency and my biggest clients are Novabus and ONF/NFB.

I've always been really passionate about photography and as an art director my favorite thing was to choose the right photographer, go on shoot and art direct. Funny because sometimes the only thing I didn't do on a shoot was to push the button so that's why I decided to go back to school to get all the technical skills to be able to be a successful photographer, for me the whole conceptual and design aspect is pretty there since that was my job.

I believe that to be a great photographer you got to be strong technically and be really really strong conceptually. So that's why I'm going back to school and the more class I go to the more I know I made the right choice and the more I like it. 

here's the link to my advertising portfolio:

http://www.garypaitre.com/sites/mitch/

Some of the agencies I worked for:

Sid Lee, Taxi, BleuBlancRouge, BBDO, John St, BOS toronto, McCann Erickson




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