Photography is not about if you use a Nikon, Canon, Mamiya or Hasselblad. For me, it’s about the vision of the person who’s pressing the shutter. The combination between the concept, the composition and the coloration can create strong compelling images and the camera is a tool to achieve this. That's where iPhoneography becomes interesting for amateur or professional.
iPhoneography is quite trendy right now and for professional photographers it’s an interesting option when you don’t have your main camera on you. The slight size and weight makes you less intrusive and more agile in natural, documentary settings. You can even shoot with one hand. The multipurposeness and simplicity of the device renders you harmless, making it nearly impossible for your subject to take you too seriously. This breeds spontaneity.
What you lack in fine-tuned shooting control you gain in speed, it helps you to focus on the composition and what’s happening in front of you. Also, it’s great for photojournalist, it’s easier to sneak an iPhone than a Leica or Hasseblad in restricted areas.
With the new iPhone coming out with it’s 8MP and all new Optic I believe this trend will continue to grow. With all the apps available, like the Hipstamatic, the Lomo Filters, Photo FX, Tilt Shift and many more it makes it really appealing and quite creative. One thing to be careful and aware of is not to fall for that cheesy hipster look that is overused right now, if used in new unexpected creative ways this trend will continue to live on.
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